Meta/Penske Media — LAC3 Festival
Producer

To celebrate the inaugural LA3C festival, a three-day smorgasbord of food, music, and culture in Downtown, LA, Penske Media and Meta partnered on a two-city influencer campaign to promote and celebrate the festival’s launch. The team assembled a veritable who’s who of the food world, for two exclusive dinners hosted by Chef Andrew Zimmern, live-streamed on Facebook featuring guest commenters nationwide. The promotion was capped with the influencer team providing real-time coverage of the festival.

I was responsible for the project on both coasts, managing event coverage, from producer and event management teams, account and client management, and coordinating project quality from prep to final service of dozens of assets across Facebook and Instagram.